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Search Engine Optimisation
Search engine optimization is the art of placing your
website in top results of a search engine for a strategically defined
set of keywords. Search engine optimization increases targeted traffic
to your website thus resulting in more leads and sales.
Shreeji Web Solutions is a dedicated Search engine optimization firm based
in Mumbai , India. We offer world-class services at affordable rates.
We are always interested in building mutually beneficial partnerships
with overseas search engine optimization firms. SEO firms in the USA ,
UK and other overseas countries can achieve a significant amount of savings
by outsourcing either complete or part of their Search Engine Optimization
campaigns to India .
Besides handling complete search engine optimization programs we also
handle certain outsourced individual Search engine optimization processes
like:
Keyword Research
Creation of Optimized pages
Manual submissions
Periodic report running and maintenance
Link building and management (Human powered link popularity campaigns)
We customize processes and reports to the style being followed by your
firm.
We never contact the client directly and always work in the background.
The client will never know that work is being outsourced, resulting
in huge savings for you.
Why Search Engine Optimization ?
Major search engines command over 400 million searches everyday, day
after day. Search engine optimization helps you get this piece of the
pie, which you might be losing otherwise to your competition.
Search engines generate nearly 90% of all Internet traffic and are responsible
for 55% of all e-commerce transactions. Consequently, Search Engine
Promotion has shown to deliver the highest ROI, compared to any other
type of online or offline marketing. Search engines bring motivated
buyers to you and hence contribute to increased sales conversions.
Search Engine Optimization offers an affordable entry point for marketing
your website and an effective way to promote your business online. Apart
from ensuring relevant, sustained free traffic to your site, SEO also
substantially contributes towards building a strong brand presence.
Search engine optimization offers a much better return on investment
compared to banner campaigns or pay per click campaigns.
Search engine optimization helps you capture targeted traffic... people
who are already looking for the product or service you offer.
Search engine optimization is a long term and permanent answer to your
traffic woes. Once a website has been optimized for search engines it
can stay at the top for long periods of time.
Search engine optimization results in huge savings on ad-spent using
traditional channels of marketing.
Search Engine Optimization with Shreeji Web Solutions
Shreeji Web Solutions is a Bombay (Mumbai), India based search engine
optimization firm. We work with clients in varied fields from all over
the world and offer them unique and customized search engine optimization
programs. Our clients hold top 10 rankings for competitive keywords
in various fields like web designing, lead generation, insurance, travel,
training and education, finance, marketing among others.
We offer comprehensive search engine optimization programs, which include:
1) Website Review
The first step in the process of SEO involves the identification of
spider stoppers in a website. These may include broken links, Non-optimized
titles, missing tags, non-optimized link structure among other factors.
2) Competition Analysis
Websites of competitors, which have undergone search engine optimization
sometimes, offer valuable clues with regards to the right keywords to
target. Also studying the competition helps us identify and finalize
the SEO plan for your website.
3) Keyword Identification
Many websites in spite of ranking high, do not get enough traffic. This
maybe because the keywords that they are targeting may not be the keywords
being searched for, on the search engines. Keyword identification is
a very important part of search engine optimization and includes researching
keywords using various resources in the quest for finding related yet
popular phrases.
Keyword Research is by far the most important aspect in any Search Engine
Optimization initiative .Keyword Phrase Research is a process of selecting
the most "optimum performance" keyword phrases that can help
visitors find your site.You may have spent days and months on fine-tuning
your web pages for a better ranking with the major search engines, yet
it will all amount to a big waste if the right keyword phrases are not
targeted. It's like not being able to reach your destination even after
running your best race because you started out on the wrong road. Even
if you achieve high search engine rankings, you may not get relevant
traffic if you select the wrong keywords. Therefore, the foremost step
in any SEO campaign is identifying your target audience and researching
what keyword phrases they might be searching in the search engines to
locate a site like yours.
4) Page Optimization
This step in the process of SEO involves the actual optimization of
your web pages. Here pages will be optimized with regards to tags, link
structures, images, body text, and other visible and invisible parts.
Page optimization can be defined simply as creating (or re-writing)
optimized text in order to help you ensure sustained, high ranking on
search engines for targeted keyword phrases. Good optimization ensures
that your site gets highly qualified, focused traffic that leads to
higher conversions.
5) Link Building
To be able to consistently draw the relevant target group to your website
is the first, most crucial step in building and sustaining a successful
online brand.
A good link exchange campaign is the key to achieving good rankings
for competitive keywords. Our link exchange campaigns are human powered,
and done completely manually. This step of SEO involves
Link building isn't about randomly linking your web page to a number
of other web pages to improve PageRank. Far from it, Link Building requires
very careful analysis of search engine response and relevancy and quality
of the links. Following quality guidelines, therefore, has become extremely
important to be able to provide relevant, quality linking solutions.
Not only does quality Link Building help in higher PageRank, it also
helps in directing substantial traffic to your web site.
At Shreeji Web Solutions, we follow ethical and efficient
link building guidelines. Listed below are some of the Quality Guidelines
we abide by, to ensure that your link building campaign gives you the
maximum possible benefits
Securing 'unidirectional' or only-Incoming (non-reciprocal) links
Links with relevant "Keywords" in the Anchor Text
Links from sites having a different range of PageRank
Links from industry-relevant pages
Link to your site should not be through a "redirect" script
No JavaScript links
No links from 'framed' pages
No 'flash' embedded links
No robots.txt excluded link pages
No Robots Tag excluded link pages
No paid or time-bound links
Links spread over different domains
No email spam used to solicit links
No links from Link Farms
No links from FFA (Free-For-All) link networks
No links from Blogs and Blogspots
6) Manual Submissions to search engines and directories
Manual Submissions to search engines and directories is a process often
referred as search engine submissions. Many advertise a quick and simple
software or service which helps submit to over 1000 engines for a few
dollars, but few tell you that it is the top 10 engines that command over
85% of the internets search engine traffic.
Our search engine optimization campaign involves systematic submissions,
done manually, to the top search engines and directories
7) Analysis and Tweaking
Search engine optimization is a long-term solution to your traffic woes.
Our comprehensive search engine optimization packages involve continuous
fine tuning of the website based on traffic trends and ranking trends.
Search engines often change their algorithms... We tweak your website
to compensate of the changes, hence enabling you to stay on top
8) Comprehensive Reporting
We believe in keeping our clients informed. Our comprehensive reporting
process helps you, our client, know about the exact schedule and steps
that we follow for the search engine optimization of your website. We
offer periodic comprehensive ranking, link exchange and schedule reports
in addition to having a dedicated account manager just a phone call away.
The step-wise progress of a SEO project would include:
Collation of information about the site, business and target audience
after discussions with the client.
Site audience analysis and competitor analysis.
Complete keyword phrase research and implementation recommendations.
SEO copywriting for existing content of the site.
Providing fresh optimized text, as required.
Code optimization recommendations.
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